3 Reasons Why Optimizing Your Website for Mobile is Non-Negotiable in 2022
Every great website must be automated for mobile devices. For the most part, everyone uses their phone more than any other device on the planet.
First, you might be wondering, "What is mobile optimization?" The short answer is: Mobile optimization is a strategy for making your website and other digital content compatible for mobile phones to provide an optimal user experience.
Surprisingly, in the age of smartphones, not all websites are compatible with a screen smaller than a desktop computer. It may be an expense that your company has put off, or you may have never even heard of the idea before.
In 2022, every business should have a responsive, mobile/tablet-friendly site. If you don't believe me after this article, schedule a discovery call with us and we will show you even more reasons why you need to have a website that is optimized for all devices.
Responsive design is fancy jargon for making sure that every device size can accurately convey information about your business online.
f the idea intimidates you you're not alone. We understand that you might not have entered the business scene to worry about screen optimization. That's why we are here to help you on your journey.
From our team to yours, here are 3 reasons why optimizing your website for mobile devices is non-negotiable in 2022.
1. You're losing Over 50% Of Your Customers
Today, many people use their smartphones as their sole computer. There are 3 billion people with smartphones, and 1.3 billion who own computers. (dreamhost.com)
Say a potential client finds your site in a google search on their lunch break. When the site comes up on their smartphone with a bad layout, images that don't load, confusing navigation, and outdated graphics most users will click away.
The numbers are crystal clear:
With the ease and portability of smartphones, you can't blame consumers for taking the easy route.
As per the latest 2020 statistics, 50.34% of all searchers worldwide use their mobiles, while 46.67% of searchers use desktops. The remaining 2.99% of people use tablets. (semrush.com)
So, how much revenue are you willing to lose to a bad website? If you said none, read on.
P.S. Don't just optimize the layout, optimize your client journey too! Is your goal to get them to purchase something? Is the primary goal to schedule a call with you? How is your mobile site going to guide your users to the right place?
2. SEO, SEO, SEO
Your SEO ranking is vital for your business.
Without getting into too much detail, Google and other search engines have the power to decide the ranking of your website. Every interaction with your site is considered a negative, positive, or neutral interaction. You need to have as many positive interactions as possible so that Google will start to increase your ranking and help you show up when users search the keywords you target as a business.
Mobile Search Engine Optimization (SEO) is the process of improving the experience of visitors who access your website from mobile devices, such as smartphones and tablets. Mobile SEO includes optimizing your website and making it mobile-friendly to ensure better visibility and performance in search engine result pages (SERPs). (semrush.com)
If users are quickly bouncing from your site every time they access it from a mobile device, this will have huge negative implications on your overall ranking. It's your job to prove to Google that you are staying current, updating your site with engaging content, and you deserve to be at the top of the algorithm.
If you need a refresher (or a place to start) on SEO best practices you can snag our free guide here: SEO Crash Course.
3. It's your Reputation on the Line
If you really want to build your brand, you need to have a mobile marketing plan. If the pandemic taught us anything, it taught us that an online presence is crucial to success. If your services are not easily accessible from the convenience of an iPhone, you are missing out on a lot of potential clients and partnerships. Instead of risking the profit loss, just optimize your website instead!
Important Tip: Every website is built differently. That's why it's important for you to consult your web designer before making any huge changes to your site. Explain your desire to go mobile, and they will help you with the next steps.
According to Google, “From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we'll be switching to mobile-first indexing for all websites starting September 2020.”(semrush.com) So how would you rank? Is Google going to prioritize you in the sweep?
You need to adopt a "mobile-first" mentality when it comes to your business. Google recognizes that in the 21st century, consumers are digital nomads and have very little patience for companies that don't appear to be ahead of the times. You are creating a barrier for conversion every moment your website is not mobile-friendly.
If you do not have a website at all yet, it's time to call the Virtual Marketing Directors and get started on a custom website solution today.
Mobile optimization is so important. That's why every site we build at the Virtual Marketing Directors is optimized for all devices, at all times. It's time to get on board and improve your business strategy. We understand that change is hard, that's why we take the time to understand your needs and create a custom plan that works for you.
That's Marketing Made Modern.
If you need a partner to help you with your Website, Sales Funnel, or SEO strategy just give us a call! It's easy to get started. Schedule an appointment with our sales rep, and we will reach out shortly.
